The Inverted Jersey

 

In response to racist acts occurring all over the world, Botafogo, a Brazilian club that has worn black and white stripes for over 100 years, takes a stand inverting the colours of its traditional jersey. The result? No one noticed. And that’s exactly what we need to prove that there’s no difference between black and white. The stunt was the third most tweeted topic during the match, even shared by their rivals.

 

Clio Sports Grand Prix, Gold
Cristal Awards Grand Prix
Cannes Lions 2x Shortlist
El Ojo Shortlist
Brazilian Creative Club Merit


Next
Next

SportScenter Emoji-fied