Tiger’s “Boldness Finds a Way” platform is the celebration of Asian talents who, like Tiger Beer, went against all odds to achieve world-class excellence. And to launch it in a World Cup year, there wasn’t a more inspiring story to tell than Son Heung Min’s, the first Asian player to ever win the Golden Boot in the English Premier League.

Our film shows Son’s path from “just another Asian hard worker” to international top scorer superstar. His journey wasn’t easy, but he kept going until he made it. Restless, relentless, unstoppable. Like Son’s boldness finds a way to the top, Tiger Beer finds its way to our hero, who is finally able to celebrate his success with a much deserved reward.

Creative Circle Award (Gong): 3 Bronzes