Children of Mother Nature

To compete with JEEP® in Brazil, Ford EcoSport decided to connect with all nature lovers. So, we called up Mother Nature herself to invite her children to be free and explore the world. Our integrated campaign became a digital movement where people could share their experiences through the hashtag #FilhosDaMaeNatureza (#ChildrenOfMotherNature) and drive big mother crazy.

Brazilian Creative Club: Silver, 2 Bronze